How Effective is Natural Sun Protection, really?

24 Mar

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In the almost four years since starting Rubifresh natural skincare, I have found that although there is a great interest in the idea of a natural sun screen, many Australians are sceptical about whether a natural product would be effective for our outdoors lifestyle in the intense Australian sun.

The evidence seems conflicting, but like so many areas of this industry, it depends on who you listen to and who you trust.

The medical industry survives on fear, evidenced by the language and tone of this Daily Mail article (23/7/14) on natural sunscreens;

“Organic enthusiasts are risking contracting skin cancer by using DIY sunscreen, doctors warn. In a worrying trend on the internet, alternative health bloggers are advising people to use coconut oil and beeswax to protect their skin because shop-bought sunscreen has ‘toxic ingredients’. Some advocates claim that ingredients such as carrot seed oil and red raspberry seed oil have a sun-protecting SPF of up to 50 – a claim dismissed as ‘absolute nonsense’ by medical experts.”

“We have no idea how safe these products are. It is like Russian roulette – you don’t really know what the ingredients do, there is no way to measure their SPF, it is just absolute nonsense and really quite dangerous. People who really are worried about the chemicals added into commercial sun screens should simply cover up or stay out of the sun.”

Unfortunately, natural products usually suffer from being swamped by the huge research funds the ‘non-natural’ cosmetics companies have access to. For this reason, it seems prudent to search for the evidence, both amongst research, and in real life situations on real peoples’ skin.

Natural sunscreens such as Red Raspberry Seed and Carrot Seed Oil work by a different mechanism than the ‘sun blockers’ we are used to, and are therefore more difficult to test by the same measures such as SPF. Basically, they work at building the body’s defence against harmful effects of sun exposure, rather than blocking the rays, per se. However, some studies have been conducted on the ‘sun blocking’ power of these ingredients, and they reveal some very interesting findings.

Let’s take a quick objective look at Red Raspberry Seed Oil, as we at Rubifresh use this as our key sun protection ingredient in our Anti-aging Moisturiser, Ultra Rich Anti-aging Moisturiser, Body Cream and Lip Balm.

The facts about Red Raspberry Seed Oil:

  • Contains 83% essential fatty acids (EFAs) which can increase cell membrane fluidity, enhance barrier function and repair, decrease trans-epidermal water loss and inflammation, and improve moisturisation and cell immunity. For these reasons, EFAs greatly soothe and remedy skin conditions such as acne, eczema, and psoriasis.
  • Contains high concentration of Vitamin E, a potent antioxidant that protects cells from free radical damage. Free radicals affect the skin cells by causing wrinkles, loss of elasticity, and age spots. Vitamin E therefore protects the skin from these common signs of aging.
  • Contains high concentrations of polyphenols, which are potent antioxidants. Studies have shown that when applied to the skin, polyphenols protect the skin from ultraviolet radiation and enhance skin cell regeneration, improving tone and elasticity

In addition, a 2000 study published in the Journal of Food Chemistry found that the UVA and UVB protection afforded by raspberry seed oil is reportedly similar to titanium dioxide with an SPF protection factor against UVB rays of 28-50, and an SPF protection factor against UVA rays of around 8.

At Rubifresh, we always say to our customers that our Anti-aging Moisturiser, Ultra Rich Anti-aging Moisturiser, Body Cream and Lip Balm have the highest level of natural sun protection (red raspberry seed oil, in the highest recommended percentages), so the products will have enough sun protection for your everyday – in and out of buildings etc. For those times when you are right out in the Aussie sun for hours, perhaps then use a ‘sun block’ for extra protection.

However…this month we received this great testimony on our Facebook page, giving support to the idea that our moisturisers may offer an even stronger sun protection benefit:

(Jenni Cole, Rubifresh Facebook page Mar 2016)

Oh my goodness! Had a full day in the sun at the Rugby 7’s with no sunscreen – only my Rubifresh moisturiser…. After full day of sun exposure I wasn’t even slightly pink while my friend had sunburn, sunstroke and peeled for a week! Amazing!!!

To support this testimony even further, we read from Nadia on the Body Unburdened website:

I’ve been using red raspberry seed oil daily for the past few weeks with great results! It does not clog my pores whatsoever and leaves my skin super smooth. As far as sun protection, I have been using it daily on my face but will not be using it for a full day in the sun or as a full-body sunscreen due to the low UVA coverage. However, I feel that it suits my day-to-day sun protection needs just perfectly (I walk to and from work and during my lunch break, but am otherwise in the office). I will continue to use my sunscreen lotion when spending an extended period in the sun since it provides far greater UVA protection.

If you want to see for yourself, be one of the first 10 people to contact us, and we’ll send you a travel size pack of either our Anti-aging Moisturiser or Ultra Rich anti-aging Moisturiser (both with red raspberry seed oil) for free – only pay postage. Love Rubi xx

This blog is written by Owner & Founder of Rubifresh natural skincare. Find us at www.rubifresh.com.au 

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International Women’s Day – so what?

7 Mar

Today we celebrate International Women’s Day. Why? Surely not because women are in any way superior to men. Nor do we celebrate that women can be just like men. We were created quite intentionally for a unique role. Women were not made inferior to men. Just different. When women lead, and people want to follow, it is precisely because they lead in a ‘woman kind of way’; not needing to emulate a man’s way of leading.

We recognise this day because in many parts of the world, women are indeed treated as second class…as somehow less worthy than men. It is true that even in our affluent Western society, women are not always given the same rights, rewards and opportunities as men. This needs to change and we need to start whatever groundwell of change we can influence.

But we do not gather today to winge and complain (please, let’s not use the day to do this!). We gather as a community of women to encourage, to inspire, to build up, not to tear down. To recognise the contribution that men and women together can make to this world.

Today, make a choice to sow love, encouragement and optimism into your community. This is where we as women will make a real difference.

Happy International Women’s Day!Tristan Portrait 20 edited smallest

Fresh is Best

24 Nov

 

Just as fresh food is best for our bodies, so too are fresh ingredients best for our skin. But WHY?

It is fairly well known that the fresher we eat our food (especially vitamin and mineral packed fruit & veg), the bigger the dose of those vits & minerals our bodies receive, and the better our bodies can process them due to their superior texture, moisture and flavour. This is not only about providing the body with essential nutrients to function, but also about building the body’s own ability to maintain itself in a healthy state. A fresh, healthy diet helps build immunity, protect against aging, increase energy so we can stay active, increase joint function and organ function, and a whole host of other cool things.

Our skin is no different. A healthy outer layer not only looks great and feels great, it also helps protect our bodies from nasties entering the bloodstream…creating a cycle where healthy skin maintains its own youthfulness.

Our skin is actually designed as our first line of defence, with many built in strategies for keeping nasties out, thereby doing its part in maintaining a healthy body. However, depending on a whole host of factors (chemical load, age of skin, temperature, enzymes, size of molecule, location on the skin and more) it has been shown that up to 60% of what we put on our skin ends up in the bloodstream. The obvious advice is therefore to only choose natural skincare products & ingredients that can help build both skin and ‘whole body’ health.

The other important factor, however, is FRESHNESS. Natural ingredients used at their freshest help load up the skin with maximum skin-loving vitamins and minerals (many of which come with great scientific evidence), as well as helping to build the skin’s ability to maintain its own youthfulness.

Get some freshness and feel the difference today!

Rubiwomen is written by Ms Tristan Fahey, Owner/Founder of Rubifresh Skincare. We only use the freshest, natural ingredients in our products.

 

At last the tide is turning towards natural skincare!

27 May

Thanks to changes in technologies and attitudes, “Love the skin you’re in” is the latest catch cry of the beauty industry, according to Sarah Bristow, Beauty Directory. “The beauty world is moving away from elaborate cover-ups and cosmetic injections and into the skincare sector, focusing on improving the condition of the face itself” Sarah says.

Well…it’s about time! Yay!

A recent study by Euromonitor confirmes the skincare sector is the biggest contributor to absolute growth, making up a quarter of beauty’s total annual revenue, and growth is expected to continue.

On catwalks of the world, many of the looks are now focused on radiant natural skin rather than colour and foundation.

Beauty Directory spoke to a handful of experts from the industry about what this shift means for skincare in 2015.

Put the knife away
“The all-natural look no longer simply relates to the ingredients used in products, but also consumers’ disinterest in going under the knife” Sarah says. Yay…we say! According to data released by the British Association of Aesthetic Plastic Surgeons early this year, cosmetic surgery is on the decline. Yay…we say again!

The article says that non invasive surgery (such as Botox) remains popular. Boo…we say!

Embrace the oil slick

According to Beauty Directory, oils have taken the beauty world by storm, with every major women’s publication far and wide touting the benefits of its use in a daily skincare regime. “Their popularity can be attributed to their intensely hydrating properties and ability to absorb into the skin’s surface better than standard moisturisers. Face oils are particularly effective in treating ageing skin – from your late 30s, the skin’s natural oils decrease, causing wrinkles to appear deeper.”

Lucky we were one of the first with our luxurious Rubifresh Cleansing Oil 3 years ago! Yay us!

Go au naturale
Sarah also says “Just as there is growing interest in what we are putting into our bodies, there is heightened awareness about what’s going on to the skin’s surface”. There is clearly a huge groundswell of support for natural ingredients amongst consumers.

At Rubifresh Natural Skincare, we can’t wait to see the movement of ‘natural’ continue, and even hope the era of Botox will soon be over and we can get on with life!

(article summarised from Sarah Bristow’s Beauty Directory article)

Rubiwomen is written by Tristan Fahey, Owner/Founder of Rubifresh Natural Skincare. www.rubifresh.com.au

BASIC POST-WORKOUT SKINCARE ROUTINES

30 Nov

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If exercise is good for us, we would assume it is good for our skin. However, if we do not replenish our skin post-exercise we risk minimising the effect of our exercise, and causing skin problems that could be prevented. With a few basic steps after our workout, we can ensure we match our skin-health to our healthy bodies.

Exercise increases circulation, which in turn improves the appearance of our skin, and aids detoxification and cell renewal – a natural anti-aging benefit. Perspiration helps maintain our body temperature, and stress-releasing exercise such as yoga helps smooth fine lines by encouraging the muscles of the face to relax. For some people, exercise can also aggravate skin conditions if there is a build-up of bacteria, clogged sweat glands or chafing and redness. We need to keep pores unclogged, skin free of bacteria & chemicals, and effectively cleanse our faces after our workout, to reap the benefits of exercise for our skin.

During exercise, our bodies release toxins which can build up as a result of lifestyle factors such as environmental pollution, food additives, smoking, alcohol consumption and chemically laden personal care products. Many of these toxins are released through our skin as we perspire. If we do not wash our faces after exercise, the moisture in our sweat evaporates and we are left with toxin-laden salts on our skin. These can cause irritations and blockages in our pores, and intensify the dehydration caused by exercise. Straight after exercise, splash your face with lukewarm water to wash off surface dirt and perspiration, and help cool the body. The colder the water, the more your body will think it needs to hold onto the heat, so lukewarm water is best for helping the body release the heat.

But water alone will not remove the oil based dirt and toxins trapped in the skin’s oily layer. Follow your water wash with a gentle facial cleanser to wash the toxins away, loosen the dead skin cells, and leave clean pores which can breathe, and maximise the effectiveness of our exercise. The most effective way to cleanse is using a cleansing oil. Most commercial cleansers contain surfactants which strip the skin of its natural oils and upset its pH. This can often irritate the skin and actually cause the skin to produce more oil. Soapy, foamy products do not cleanse more effectively, they just indicate a harsh product.  Oil cleansing most effectively removes grime and makeup from deep within pores, and doesn’t strip the skin of vital moisture. Cleansing oils help the skin regulate its sebum production, helping manage the oiliness of the skin. Choose a cleansing oil that contains drawing oils such as olive oil, as well as oils which nourish and replenish the skin.

As exercise increases circulation, it also aids our skin’s shedding process. As we age, our skin needs a little help getting rid of the dead skin cells. A cleanser will start to loosen dead skin cells, but an exfoliator is needed to fully remove these cells. Follow gentle cleansing with an equally gentle face scrub to remove the dead skin cells and reveal a fresh, smooth complexion. Always scrub gently and in a circular motion, and use every 2-3 days (not every day). Scrubbing too vigorously or too frequently can cause too many layers to be ‘rubbed off’, and this can lead to breakouts and irritations.

And finally, rehydrate! Our bodies are predominantly water, and a vast proportion of this is held in the skin. Moisture in our skin performs a number of functions, including a protective barrier, a vehicle for vitamin/mineral transport, and holding the shape (and plumpness) of our skin. During exercise we lose a large amount of water through perspiration. When our skin is dehydrated, it encourages fine lines and wrinkles to form, and skin to sag. Choose a light natural moisturiser that still allows your skin to breathe, and ideally, if you have very dry skin, use a super-hydrating serum under your moisturiser for extra hydration and protection.

So it’s quite simple: cleanse, exfoliate, rehydrate for beautiful post-exercise skin health!

Rubiwomen is written by (Ms) Tristan Fahey, Ownr & Founder of Rubifresh Skincare

Double Cleansing for the most amazingly fresh skin

26 Nov

cleansingsystem limeDespite what we are lead to believe about cleansing the skin, using natural vegetable and nut oils for cleansing is one of the best things you can do for your skin. Oil cleansing has been used in many countries as a recognised face cleansing method. Natural oils, when rubbed in, dissolve impurities, environmental ‘dirt’ and makeup, while providing essential nourishment for the skin.

Even oily skins respond well to oil cleansing, because when rubbed into the skin, the oils trick the sebaceous glands into believing they have produced enough oil, and they stop producing an excess.  Oil based cleansers will also not aggravate acne or cause new break outs because they are very gentle on the skin. Ideally, at night, after the face has been exposed to the grime of the day, we should double cleanse, which involves an oil cleanse first, followed by a light, natural cleanser without sulfates or harsh chemicals, and without animal fats. This can either be a vegetable based cleansing bar, or a cleansing gel which penetrates easily to purify the skin deep down and provide other nourishment the skin needs. Then in the morning, all we need to do is either wash our face with warm water, or give it a light cleanse with our cleansing gel. Squeaky clean, but not stripped dry!

Above all, remember that intense cleansing or scrubbing can worsen skin conditions such as acne and inflammation, and expose the skin to unwanted bacteria.

Always be gentle!

Find out about our 2 step Cleansing System, which includes a beautiful olive oil based Cleansing Oil and a gentle Cleansing Gel at www.rubifresh.com.au

What is that ingredient anyway?

23 Nov

Welcome to Festival of Fresh 2014! To find the answer to your Festival of Fresh question, read on, and contact us through website.

Rubiwomen

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When we set out to develop our range of natural skincare products (find us at http://www.rubifresh.com.au), we not only committed to exclude any ingredients that were not 100% naturally derived, but also to exclude ingredients with long, complicated names. WHY? Because we believe that keeping your skin youthful, beautiful and healthy should not be difficult or confusing, or complicated with claims you cannot understand.

So let’s have a look at some of our amazing ingredients, to see where they come from and what they do…

HYALURONIC ACID – naturally present in human skin & joints, but is depleted as we age. It’s main job in the skin is to transport nourishment to the outer layers of the skin, and to eliminate waste. It also plays a role in helping regulate the life cycle of skin cells. It can absorb 1000x it’s weight in water, making it a super-hydrating ingredient for…

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