The Journey Begins

15 May

This marks the beginning of a journey…a quest really. A quest to unlock the secrets to living a life of real beauty. Not the kind of beauty that makes it hard to move your face (come on, we all know someone these days with that kind of face!), but rather a beauty that radiates from a healthy body and a healthy spirit, and is reflected in a healthy, fresh complexion.

You see, that’s where it all started. I’d turned 40, just had my first baby and was getting no sleep. One day I looked in the mirror and thought “…oh dear!…I have to do something about this face!” I felt angry at the pressure to choose cosmetic surgery solutions (don’t get me started on Botox!) and I felt compelled to search for a way to make the most of what nature gave me. So I started researching…

I found that almost 3/4 of women are concerned about the signs of aging on their faces (and I think the other 1/4 might be younger than 25!), but 60% of them don’t use any anti-aging skincare products. Why? Because people are confused about what ingredients really work. It seems this is especially true when it comes to natural skincare products. While 62% of women say they would prefer to use natural anti-aging products on their skin, this confusion means that most opt for the easy supermarket products which contain harsh chemicals and only tiny amounts of active anti-aging ingredients – only enough to make a claim.

Contrary to popular opinion, there’s significant research behind natural ingredients and their efficacy. The big corporations are increasingly searching for ways to remove the nasty chemicals from their skincare products and replace them with natural alternatives, so more and more research is going into this area. I became more and more fascinated, the more I learnt!

So here we are, about 18months later, about to launch a beautiful product range for women, and also a range for men. From humble beginnings testing concoctions with my 4yr old girl in the bath, to a purpose built headquarters on the Northern Beaches, and many hours of trials and tests and successes and failures along the way. I hope you’ll visit our website (www.rubifresh.com.au) and give it a go. I am so proud of the product range, and hope you’ll love it too.

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3 Responses to “The Journey Begins”

  1. Linda McIntyre June 1, 2012 at 8:40 am #

    Congratulations! Absolutely love natural products and entrepreneurial women. Wishing you phenomenal success and a wonderful adventure along the way 🙂

  2. Linda McIntyre June 1, 2012 at 8:49 am #

    Congratulations on your launch! I love natural products and entrepreneurial women. Wishing you phenomenal success and a wonderful adventure.

    • rubiwomen June 2, 2012 at 9:13 am #

      Hey Linda,
      It’s a real buzz. So exciting seeing people get the same message and embark on the same journey. Thanks for your support.

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